My Approach

Turn your Potential into Progress

Maximise your business potential with the right tools and expertise to transform your ideas into Momentum.

Human-Centred Marketing to Help You Connect

Together, we put your user first by gaining a deep understanding of their challenges before looking for solutions. We ask a lot of questions, we examine their point of view and we meet their needs with innovative solutions to real-world problems.

Hover each element of the process diagram below to learn more

Understand

I get to know you, your business and your customers with an empathy-led immersion into your customer journey and the definition of customer personas. Together, we identify your challenges and define objectives to reach your goals.

Explore

An open brainstorm of ideas followed by prototylping and ideating. With each test, we observe and refine.

Create

We build a solid marketing strategy based on your customer personas, create a toolkit of the assets and expertise you need, and shape your workflows and campaigns.

Connect

We turn your ideas into action and release content through your marketing channels. Throughout, we continue to iterate and refine to achieve maximum reach.

Learn

We observe. We listen to feedback. We reflect. And then we take that new knowledge and experience forward into the next chapter of your marketing journey.

How we work together

How we work together

Traditional Marketing Meets Creative Design Thinking

My approach combines traditional, analytical marketing techniques and SMART (Specific, Measureable, Achievable, Relevant, Time-Bound) goal setting with agile, creative design thinking. This hybrid approach enables us to craft empathy-led marketing initiatives together which we can iterate and refine, while also maintaining the clarity and focus to turn your ideas into action.

As we collaborate, I work as an extension of your team by using a range of remote working tools to keep us connected and working efficiently.  We explore ideas together and I help you convert them into a plan of action. I provide strategic guidance, tools, clarity and a dose of creativity, and work closely with you from the planning stage through tactical execution, reporting and success analysis.

Services

Wherever You Are on Your Marketing Journey, I'll Meet You There

Therese Kreher - Experience Maker

Marketing Strategy

Your Blueprint for Success

Defining and maintaining an agile marketing strategy is challenging for any business, but an effective marketing plan will align your team, link your activities to your business objectives and help you to identify and test what resonates most with your customers.  A continuous and evolving pursuit of your marketing goals will keep you connected to consumers and stimulate growth for your business.

I work closely with clients to define and implement a clear strategy which supports your goals with creative workflows and clear, streamlined processes to maximise Momentum for your business.

Digital Marketing

Digital Marketing

Reimagine Your Digital Marketing to Truly Engage Your Audience

The days of cold-calling are long gone, with the landscape shifting from outbound to inbound marketing. I help you grow your business by engaging customers with a positive, memorable experience that keeps them coming back through every stage of their journey. Learn to build meaningful, lasting relationships with prospects and customers and empower them to reach their goals.

Attract new audiences, boost brand awareness, nurture connections and convert new customers to drive revenue growth through:

  • Brand Strategy
  • Digital Marketing
  • Social Media Strategy
  • Social Media Ads
  • Content Marketing
  • Email Marketing
  • Marketing Asset Development
Immersive Experiences

Immersive Experiences

Cultivate Customer Connection with Immersive Experiences

I am passionate about creating impactful experiences. Great events drive business growth, cement brand loyalty, inspire, foster communities and create long-lasting connections.

Let me help you build powerful, immersive in-person, virtual and hybrid experiences from the ground up.  Whether it's product launches, corporate events, webinars or staff functions, I craft personalised and unexpected experiences to delight and inspire your audience.  My full-service approach includes:

  • Concept Design
  • Production Planning
  • Budgeting
  • Implementation and Delivery
Immersive Experiences

Kickstarter

The First Step in Your Journey toward Momentum

Get ahead of the competition and grow your business with an effective marketing plan that's customised for you.

This Kick-Starter package includes a marketing audit, a 1-to-1 video call, advice on the latest best practices and insights for your digital marketing, and your very own digital marketing toolkit: a buyer persona template, a marketing roadmap template, a social media editorial calendar template and a social media style guide template.

At just EUR€195, the Kick-Starter offers everything you need to jump in with both feet and start building Momentum today.