Notion
Constructing the future we want, together
Challenging ideas for curious minds
NOTION is a unique educational platform and training facility for knowledge exchange, professional development and collaboration within the construction industry. We bring people together to examine building principles, explore concepts and create transformative experiences to evoke new thinking and better work practice.
Projects
Rebranding Strategy
Rebrand Launch Event
60+ Online and Offline Events
Social Media Marketing
Weekly Email Marketing
The former pro clima Hub asked for a unique business concept to educate and support the construction and building industry, and improve the way we build in New Zealand. This project included a full rebranding strategy including the definition of a human-centric brand identity, new brand design, compelling storytelling, a clear service offering and event concepts for architects and designers to connect and share inspiration with their community. I also assisted with the physical redesign of their Auckland event and training space to make it more collaborative and promote the exchange of ideas. More than 100 industry professionals joined us for a launch celebration of the rebrand and updated event space. This event was everything that NOTION was about - rapid-fire speeches, a giant puzzle, an edible garden and funky band. It was a surprising shake-up; new, inspiring and bold for a rather conservative market. The launch was followed by monthly interactive and educational events online and offline to grab attendees’ attention, increase participation and create a unique event experience.
My work included setting NOTION’s event strategy, topics, goals, timelines and planning task deadlines for in-person events and online events, as well as the creation of rich digital marketing and social media experiences to promote each event. Average attendance was 200+ for each event. Across 2020 and 2021 we organised over 60 events and reached almost 8,000 attendees.
When we needed a sustainable business model for our event and training facility, Therese brought new and fresh ideas to the table. Her diverse skill set and experience enabled us to take an active part in educating the construction industry to build better buildings. We needed someone who thought outside the box and crafted ideas that resonate with our audience. Therese did just this by combining business strategy with creative thinking that focused on our customer journey at every single touch point. We have since hosted many incredible events in our Auckland space and strengthened our relationships with customers and industry partners alike. Therese and the team were very adaptive to the changing COVID-19 conditions and delivered a fantastic online experience for both attendees and speakers. Overall, Therese helped us to improve our brand awareness and market recognition immensely. Her passion is electrifying and her eye for detail gives every event a personal touch. She creates authentic experiences and refreshing marketing ideas. Therese is a joy to work with and we would highly recommend Momentum to anyone needing professional, responsive and supportive service.